LAHORE: Presiding over a high-level meeting here, Punjab Chief Minister Usman Buzdar on Thursday reviewed performance of provincial tourism department, ARY News reported.
Usman Buzdar said the Punjab government had designed a comprehensive strategy for promotion of tourism and would soon announce its first tourism policy.
Ruing over overlooking of this sector by the previous governments, he said the governments in the past entirely neglected an important sector like tourism and did not take any measure for its promotion.
“The Punjab government is taking revolutionary measures for promotion of tourism in the province,” he said.
Read More: Fawad calls for enhancing Pak-Italy cooperation in tourism
In a meeting with Italian Ambassador to Pakistan Stefano Pontecorvo on February 20, Federal Minister for Information and Broadcasting Fawad Chaudhry had stressed the need for enhancing cooperation between Pakistan and Italy in the tourism sector saying that the collaboration would further strengthen bilateral relations between the two countries.
“Pakistan is a preferred destination for tourists of many countries because of its cultural diversity and unique national heritage,” he had said.
Lauding the gesture, the ambassador had proposed to enhance engagement between the tourism authorities of both countries so as to devise a strategy to promote sustainable tourism.
He had said that the number of Italian tourists visiting Pakistan was increasing with each passing year.
