HONOR PAKISTAN UNVEILS THE NEW BEST IN CLASS SMARTPHONE – THE HONOR 8X

Honor, the leading smartphone e-brand, launched the latest and most powerful addition to its X-series line up – the Honor 8X.

Following on from the successful Honor 10 and the Honor Play launches earlier this year, Honor goes Beyond Limits with Honor 8X, a new phone that packs premium specifications into a device that enjoys an astoundingly accessible price tag.

Karachi, Pakistan, 4^th October, 2018: The device was launched in Pakistan at a star studded event at Dolmen Mall, Clifton. The event featured with the Ambassadors for Honor 8X! The sibling duo Mehwish, Danish Hayat and renown fitness enthusiast and entrepreneur Nustat Hidayatullah and our favorite Pakistan YouTuber; Irfan Junejo.

Karachi, Pakistan, 6th October, 2018: Honor announced their official youth ambassador who is none other than Asim Azhar, the singing sensation. A meet and greet session was held and a surprise performance took the crowd by storm. Everyone started singing along in a memorable and first meet and greet for the young singer. An announcement was also made that Honor and Asim will be going around Pakistan performing for his fans in the coming weeks.

At the competitive price point of PKR 35,999 in Pakistan, Honor 8X is a pivotal landmark in the series, extending the reputation of an exceptional value proposition that no flagship smartphone can match. With Honor 8X, customers get a top-end configuration of a 6.5-inch Notch, Full View Display with a 91% screen-to-body ration and chip-on-film (COF) technology along with a comprehensive list of top features.

Honor 8X key highlights include:

• 5”full-view display
• 128 GB internal storage
• 20 MP AI dual-lens rear camera with super night shot photography
• 3750mAh battery with Honor’s intelligent power– saving technology

New Kirin 710 chip sets (first ever in an Honor phone)

Honor 8X is the first Honor phone to have a 6.5” full-view display with a 91% screen to body ratio. Furthermore, the device uses a metal middle frame equipped with advanced COF technology and a patented antenna design, while also adopting a 2.5D double texture aurora glass body with a grating effect, providing an elegant and smooth look and feel. The smartphone comes in three striking color choices: blue and black with the red variant coming a little later.

Fantastic internal storage and extended battery life

Honor 8X has 128GB ROM and supports dual SIM cards slot plus an additional Micro SD card slot up to 400GB. It also features intelligent power saving technology and a 3750mAh battery, which can last for more than one day on a single charge. Additionally, the power-packed configuration under the hood guarantees a fast and smooth user experience. Not to mention, the sizable battery makes sure that usage remains uninterrupted for a long time.

Powerful AI cameras, with breathtaking super night shooting

Honor 8X has dual-lens 20MP + 2MP AI rear and 16MP front facing camera. Plus, the cameras have AI which recognizes 22 different categories and 500 scenarios in real-time. Furthermore, the AI technology optimizes camera settings and enhances photo quality based on what users are shooting.The new night shooting mode enabled by AI technology eliminates the blurring of photos when taking night shots under a maximum 6-second exposure, even with a shaky hand.

Superb performance driven by the latest chipset technology                                                             

The octa-core Kirin 710 chip sets deliver excellent performance in Honor 8X. Compared to the previous generation, the CPU single-core performance has increased by 75%. Honor 8X has a Mali G51 GPU, which is enhanced by revolutionary GPU turbo. The overall GPU performance is increased by 130% compared to the previous generation, providing exceptional experience to demanding gamers.

AI telecommunication enhances connectivity and voice quality

Honor 8X deploys the latest in AI Communications. If a person is in a noisy environment, such as on the subway or in brisk wind, the smartphone will recognize the background noise and enable AI noise cancellation to improve voice quality and enable clearer conversations. AI Communications can also detect variations in signal strength, such as in an elevator, quickly restoring 4G connections to maximum speed right after you leave the lift – users won’t miss a thing.

It is also the first smartphone ever to come equipped with a new generation eye comfort mode certified by TüVRheinland – a feature which can reduce blue light radiation emitted by the screen to prevent eye fatigue.

Mr. Chris Sunbaigong, President of HonorMEA, said: “With the newly unveiled Honor 8X, Honor is setting out to hit new benchmarks in terms of balance between value, design and performance. We have launched a device that enjoys flagship features at a budget friendly price to cater to our digital natives, the millennials. We know that millennials are super tech-savvy and that is why we have maxed out all the features found in a flagship and wrapped a price tag on the Honor 8X that does not burn a hole in their pockets.”

Honor 8X is now available in Pakistan at a price of PKR 35,999 at your nearest retailers and on its official website.