Meghan Markle goes quiet on Instagram — Here’s what might be behind it

Meghan Markle has surprised fans by going quiet on Instagram, after previously sharing regular updates about her life, her children, and her lifestyle brand, As Ever.

According to Express.co.uk Her last post, which appeared on July 4, showed her family’s Independence Day celebration with cupcakes, but since then, her account has remained silent.

The Duchess of Sussex had sparked excitement earlier this year when she rejoined Instagram, and many had expected her to maintain a steady presence.

However, the recent two-week break from social media has led to speculation about the reason behind this sudden pause.

Experts believe there may be a few reasons for Meghan Markle’s change in activity. One suggestion is that she could be building up momentum for a new announcement.

As her As Ever brand may currently have nothing new to promote, Meghan Markle might be stepping back for now, choosing not to post anything that lacks a specific purpose or product.

Another possible reason could be the difficulty of managing both her personal account and the official As Ever brand account.

With limited stock or promotional content available, she may have opted not to use her personal platform for marketing, as it could invite unwanted attention or criticism from followers expecting consistency.

Also Read: Meghan Markle’s business criticised for using royal fame to sell products

A royal commentator has also hinted that Meghan Markle’s quietness may be part of a tactical decision.

There have been behind-the-scenes discussions involving senior royal aides, and although Meghan and Prince Harry have denied leaking any details, the timing of her silence has raised eyebrows.

It is thought that staying off social media may help avoid drawing further attention or fuelling speculation about the royal family.

Interestingly, while Meghan Markle has paused activity on her personal account, the As Ever brand page has still posted within the past nine days, suggesting the business side of her online presence continues to run.

For now, fans and followers will have to wait and see when Meghan Markle decides to return to Instagram and what message or update she will share when she does.