Egg-spensive Easter: Cocoa prices tumbled, but chocolate bunnies didn't get the memo
- By Reuters -
- Mar 21, 2026
Prices for chocolate eggs and bunnies will remain high this Easter in the US despite the fact that prices for the main raw material used to make them – cocoa beans – have gone sharply down over the last year, a report said on Friday.
“Even though cocoa futures have dropped, retail prices remain sticky because candy makers buy cocoa months in advance and work through existing inventory and hedges,” said David Branch, Sector Manager at Wells Fargo Agri-Food Institute, in a report.
“Most Easter chocolates were produced when cocoa was still extremely expensive, so shoppers should expect prices similar to or slightly above Valentine’s Day levels,” he added.
Cocoa futures prices fell more than 70% since a record-high level reached at the end of 2024 due to a recovery in production and changes in the industry, which reduced the size of packages and increased the use of alternative, non-cocoa ingredients.
Branch said that some price reduction might reach store shelves in the U.S. by mid‑2026, around Halloween time, as lower cocoa costs work their way through production cycles.
Easter in the US. is a smaller candy holiday compared with Halloween and winter holidays, but it is heavily chocolate-driven, with approximately 90% of all Easter baskets including chocolate, according to the National Confectioners Association.
The industry estimates consumers to spend $3.3 billion on Easter candy this year.