Spotify launches video feature for podcasts

Spotify Technology said on Tuesday it was rolling out a video feature for its podcasts, letting select creators bring both audio and video content to the music streaming app.

The feature will allow users, both free and paid, to watch videos from certain creators such as “Book of Basketball 2.0” and “The Morning Toast,” the company said.

Spotify has more than a million podcast titles and has been adding heft to its catalog by signing exclusive partnerships, including those with Joe Rogan and Kim Kardashian West.

The company’s push into podcasts, in an effort to become the Netflix of audio content, has also helped drive subscriber growth at a time when many people are homebound due to the coronavirus outbreak.

Spotify is the world’s most popular audio streaming subscription service with 286m users, including 130m subscribers, across 92 markets.