Adidas sees strong sales in China
Adidas saw strong growth in Greater China in the third quarter, while sales in North… Read More
1 week ago
Adidas
Adidas raises 2024 guidance again, citing good brand momentum
Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance… Read More
3 weeks ago
Adidas apologizes to Bella Hadid after she threatens legal action
German sportswear giant Adidas tendered an apology to pro-Palestinian American supermodel Bella Hadid after she… Read More
4 months ago
Pro-Palestinian Bella Hadid dropped from another ad campaign
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign… Read More
4 months ago
Adidas plans cheaper versions of popular shoes
Adidas is launching cheaper versions of its three-striped shoes like the white and black suede… Read More
6 months ago
Adidas plan for Samba and Gazelle sneakers revealed
Adidas aims to build on hot demand for its three-striped white and black Samba and… Read More
6 months ago
Adidas posts first loss in 30 years
German sportswear giant Adidas posted its first annual loss in more than 30 years on… Read More
8 months ago
Manchester United sign $1.1 bln kit deal
Manchester United signed a 900 million pound ($1.1 billion) deal with Adidas on Monday, renewing… Read More
1 year ago
Vietnam shoemaker for Nike, Adidas cuts almost 6,000 jobs
HANOI: One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will… Read More
1 year ago
Pou Chen: Nike, Adidas shoemaker to invest in India
A subsidiary of the world's largest maker of branded sports footwear Pou Chen will invest… Read More
2 years ago
Puma’s Gulden to head rival Adidas
Bjorn Gulden, who has led Puma since 2013, will move to the sportswear maker's bigger… Read More
2 years ago
Kanye West loses billionaire status as Adidas terminates partnership
Adidas has terminated its partnership with rapper turned fashion designer Kanye West following his antisemitic… Read More
2 years ago
Cryptocurrencies brace for winter, virtual Adidas and a bitcoin city
Cryptocurrencies survived one of the largest market shocks since the earliest days of the pandemic… Read More
3 years ago
Adidas ends Reebok era
Adidas is selling Reebok to Authentic Brands Group(ABG) for up to 2.1 billion euros ($2.5… Read More
3 years ago
Adidas pushes online sales and sustainability in five-year plan
Like rivals Puma and Nike, Adidas will put a bigger focus on the women’s market,… Read More
4 years ago
Adidas plans to sell struggling Reebok brand
Adidas said on Tuesday it had decided to begin a formal process aimed at divesting… Read More
4 years ago
Beyonce and Adidas to launch gender-neutral collection
The partnership comes as Adidas seeks to attract more female customers. Read More
5 years ago
Adidas shifts smart factories to Asia
Sportswear maker Adidas announced Monday it was closing two niche but flagship factories in Germany… Read More
5 years ago
Was Mugabe’s body wrapped in an Adidas body bag?
An image showing what appears to be an Adidas-branded body bag, supposedly containing the remains… Read More
5 years ago
Brand in damage control mode after basketball star’s shoe shreds
Nike was in damage control mode after basketball star Zion Williamson suffered a knee injury… Read More
6 years ago