Marketing

Joker: Folie à Deux: A Flop in the Making

Joker: Folie à Deux, the highly anticipated sequel to the critically acclaimed 2019 film, was… Read More

The Surprising Rise of the Stanley Cup

From a decent legacy inspiring $75 million sales figures to raking a whopping amount of… Read More

Baby formula makers still breaking global marketing rules – report

Almost all parents and pregnant women in China, Vietnam and the United Kingdom are exposed… Read More

Google to waive ad serving fees for news publishers

Google says it will waive for the next five months the small fee it charges… Read More

Anushka Sharma interacts with fans on WhatsApp for film promotion

Filmmakers derive innovative ways to promote a film and this time makers of ‘Phillauri’ adopted… Read More

Apple, Google, Coca Cola top list of 100 most valuable brands

NEW YORK: Apple Inc, Alphabet Inc's Google and Coca-Cola Co topped the list of the… Read More

Luxury brands struggle to attract Internet generation

SAN FRANCISCO: Seducing hyper-connected "Millennials" poses an increasing challenge for luxury brands, which find their… Read More

Poor countries increasingly targeted by tobacco marketing

GENEVA, SWITZERLAND: Faced with falling sales in richer nations, the tobacco industry has increasingly marketed… Read More

Volvo to launch online car sales in marketing shift

PARIS: Volvo Car Corp said it will start selling vehicles online as it rolls out… Read More