Using the hashtag #UBLRaid, the CIA blasted out updates of the May 2011 strike as if it was unfolding in real time — in a highly unusual move for the secretive spy agency.
“To mark the 5th anniversary of the Usama Bin Ladin operation in Abbottabad we will tweet the raid as if it were happening today. #UBLRaid,” @CIA said in announcing its social media blitz.
Daring #UBLRaid was an IC team effort & in close collaboration with our military partners.https://t.co/rklCIRLlgF pic.twitter.com/xZObdGeqPR
— CIA (@CIA) May 1, 2016
Tweets included the now famous picture of President Barack Obama and other high-ranking US officials watching matters unfold from the White House’s Situation Room. “1:51 pm EDT – Helicopters depart from Afghanistan for compound in Abbottabad, Pakistan #UBLRaid,” read one tweet. “3:30 pm EDT – 2 helicopters descend on compound in Abbottabad, Pakistan. 1 crashes, but assault continues without delay or injury #UBLRaid,” read another.
5:53 pm EDT – Helicopters return to Afghanistan where Admiral McRaven greets team#UBLRaid
— CIA (@CIA) May 1, 2016
That was followed just minutes later by: “3:39 pm EDT – Usama Bin Ladin found on third floor and killed#UBLRaid.”
3:53 pm EDT – @POTUS receives tentative confirmation of positive identification of Usama Bin Ladin#UBLRaid
— CIA (@CIA) May 1, 2016
The CIA’s Twitter move got quite a bit of attention, with not everyone enthused. “@CIA Are we tweeting Hiroshima on August 6th too? Or is THAT in bad taste?” tweeted one user, Kris Knight. Another who identies as Amber V tweeted: “Don’t you have better things to do, like catch living and breathing bad guys, or secretly invade our privacy, or something? @CIA#UBLRaid”
3:30 pm EDT – @POTUS watches situation on ground in Abbottabad live in Situation Room#UBLRaid pic.twitter.com/59KPF7eUTr
— CIA (@CIA) May 1, 2016
But others reacted positively.
“Watching the @CIA relive on Twitter the #UBLRaidtoday reminds me of how proud I am of the men and women who do what they do. Thank you,” tweeted Toby Knapp.
– CIA focus on al-Baghdadi –
3:30 pm EDT – 2 helicopters descend on compound in Abbottabad, Pakistan. 1 crashes, but assault continues without delay or injury#UBLRaid
— CIA (@CIA) May 1, 2016
With 1.33 million Twitter followers, the Central Intelligence Agency has sent 1,662 tweets since it joined the social media service in February 2014. “We are the Nation’s first line of defense. We accomplish what others cannot accomplish and go where others cannot go,” reads the Twitter bio.
1:51 pm EDT – Helicopters depart from Afghanistan for compound in Abbottabad, Pakistan#UBLRaid
— CIA (@CIA) May 1, 2016
Previous @CIA tweets in recent days have featured a video about the Chernobyl nuclear accident in Ukraine and a counterfeit Nazi stamp.
1:25 pm EDT-@POTUS, DCIA Panetta, & JSOC commander Admiral McRaven approve execution of op in Abbottabad.#UBLRaid pic.twitter.com/YhvuJVrMVc
— CIA (@CIA) May 1, 2016
Amid the tweetstorm, CIA chief John Brennan said Sunday that taking out the head of the Islamic State group would have a “great impact.” He also warned that Al-Qaeda remained a threat, and that IS was not just an organization but a phenomenon. “We have destroyed a large part of Al-Qaeda. It’s not completely eliminated. So we have to stay focused on what it can do,” Brennan told NBC’s “Meet the Press” talk show.
To mark the 5th anniversary of the Usama Bin Ladin operation in Abbottabad we will tweet the raid as if it were happening today.#UBLRaid
— CIA (@CIA) May 1, 2016
“Now, with the new phenomenon of (IS), this is going to challenge us for years to come,” he added.
Asked if removing IS leader Abu Bakr al-Baghdadi from action was as important as the Bin Laden get, Brennan, who does not often do interviews, was direct.
“If we got Baghdadi, I think it would have a great impact on the organization. And it will be felt by them,” he said.