When everyone around the world is in a rush to jump the bandwagon of tweeting something about the #RoyalWedding, it’s unfair to expect the Pakistan International Airline (PIA) to lag behind.
Promptly after most awaited moments of Britain’s Prince Harry and Meghan Markle of being declared as husband and wife in a star-studded Windsor Castle ceremony on Saturday, PIA took to Twitter and wrote:
“We watched the #RoyalWeddding & remembered #PrincessDiana & her trip to the northern areas of Pakistan, & we thought how wonderful it would be for the newly weds to visit our northern splendours as well! So #PrinceHarry & #PrincessMeghan, we are ready, just let us know when! #PIA”
The marriage of Harry, 33, a former royal wild child and sixth-in-line to the British throne, and 36-year-old Meghan, a divorcee whose mother is African-American and father is white, was like no other the royal family has seen before.
The rumblings about the honeymoon of the Royal couple are already talk of the town. Therefore, PIA left no stone unturned to make their message heard a loud. PIA’s successful attempt to make its tweet more reminiscing and touching with a throwback picture of late Princess Diana from her visit of northern areas of Pakistan, certainly deserves our applause because it literally pulled on our heartstrings.
Nevertheless, mixed feedback was received from the public over PIA’s very tweet. Few appreciated PIA for its kind gesture while others asked PIA to regain its past glory when it used to be the leader of airlines but it now no more holds the same position globally.
We think of PIA’s tweet as more of a marketing tactic that would have definitely earned some good publicity but on an invitation front, did the airline really get its message through?
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