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President Alvi directs info ministry to project soft image of Pakistan

President Dr. Arif Alvi here on Thursday directed the ministry of information to broaden its mandate to counter anti-state propaganda and project a soft image of the country on cyber space.

President Alvi calls for promoting Pakistan’s soft image

'The president said PNCA is the cultural face of Pakistan representing all the cultural activities within and outside the country'

PM Khan approves series of festivals to promote Pakistan’s soft image

“The activities will benefit in making the youth of the country aware of their rich culture,” the prime minister said.

Latte art and a gym ad: Kim Jong Un’s softer image in South Korea

SEOUL:  With missile tests, nuclear threats and ruthless destruction of opponents, North Korean leader Kim Jong Un has been an ominous presence hanging over...

Sartaj stresses on building soft image of Pakistan

ISLAMABAD: Adviser to Prime Minister on Foreign Affairs Sartaj Aziz has stressed the need for building a soft image of Pakistan to synchronize bilateral and multilateral relations.
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